Agree, but setting up their own manufacturing and order to cash network would be bigger. So it does seem likely they just want to jump on someone else’s bandwagon, which is fine it’s what most of them do.
but looking at the advert of Megan cooking, the flowers, the comments on jam etc, it ties perfectly to that flamingo estate website, who sell flowers, jam, etc and it does seem logical they were going to tie to that and jumped in to launch before it 3as agreed.
or they were launching to show flamingo estate how large the foot fall would be but we all know just following the site doesn’t mean you’d buy , there will be a lot of people on there who are either journos, fans with no real money or from what I could see, a load of small business owners trying to get involved.
the flamingo estate stuff does look beautiful..natural, elegant, aspirational, but you need very deep pockets to buy regularly. I can see why it may have appealed to Megan as something to use.