Actually I think he deeply cares about people liking him. Meghan certainly does, she wants fame, power, fortune.
That’s why he keeps trying to justify what him and Meghan have been done, they want folks to think it isn’t them, that and a a heavy dose of spite, revenge and greed. To use his words it’s a dirty game.
harry was arguably one of the most popular royals before he met Meghan. He knew this. He is now a figure of utter derision globally . He has lost his family, hus military titles, the respect of his military peers, even his home. That’s got to be hard to take.
it’s curious that neither of them have broken cover. They are literally in hiding. There is no lap of honour. No preening. No self congratulations.
they knew though, as they apparently tried to dial back the book after the queens funeral as they grasped there would be a back lash, but it was too late, and it would have taken a complete rewrite.
so now they are in hiding from the shit storm they have created.