@BreadInCaptivity I am going to, not quite disagree, but hold my opinion until I have time to research more.
The article talked about production. Which yes, that was Netflix AND Archewell. No one knows what the percentages are. Production and adverising are 2 different things. Netflix may allow leeway in production, but advertising will make or break a show.
And even bad press makes money.
Learning that trailer companies have been using stock photos in trailers at least back to 2010, then learning that Netflix, in 2019, starting automating and using Ai for trailers, would suggest to me that H7M had very little hand in the advertising of this show.
I am not sure that H&M have the clout or knowledge to take control of advertising, or that Netflix would allow it.
Until I see proof, not from the DM, that Netflix allowed them that type of control, I will refuse to "blame" them or insist they are lying.