Why are you so bothered if they are discussed? If they are so uninteresting it is irrelevant to you, surely.
The Royal Family and their goings on are of interest - the Prince Andrew interview was tv highlight of the year!
If H&M had disappeared off to Vancouver and were living quietly, hiking and doing good works, you can be sure the threads would have died off. But they’re living the celeb life in LA - do you honestly think they want to fade from public view?