As a bit of light relief, here's an excerpt from Celebrity Watch by Caitlin Moran in the Times. As far as I'm aware, she's always written very positively about H&M, so I assume this is a gentle tease rather than a "bash" as any criticism seems to be called:
Always ready to be useful, I have compiled a list of alternative descriptors the duke and duchess* could use. "Regal" is more of a vibe than an actual status; likewise "noble" - they just suggest you have very good posture and slender ankles, rather than a claim to the throne.
To be more modern, relaxed and truthful about being a member of the aristocracy, you could use "Sussex Rich", "Sussex Posh" or "Sussex Fancy", which would bring a bit of fun to the proceedings.
Were I them, though, I'd go for "Sussex Lah-Di-Dah", which would look great on a line of cupcakes or underwear, for example.
*Lower case t's and d's are Ms Moran's.
Phew! Bloody Times paywall - would've been so much easier to post a link.
Still, Mr LaM is watching the rugby, so this whiled away the time...