This thread has certainly got me thinking.
For those saying most people don't need pedigree dogs, I think it's worth taking it back a further step and asking why people need dogs at all?
I would imagine that all of us on this thread, bar wannabe, don't actually need a dog at all. If all our dogs suddenly disappeared tonight would we still be able to function tomorrow? And by that I mean get up, wash dress, move about safely, eat etc? Would our source of income or ability to do our jobs stop or be effected without our dogs?
For the vast majority of us our dogs are a luxury item, however unpleasant it might be to consider our beloved pet as such. My dog costs me money and I could continue to function perfectly well without her (although I might get fat and my general stress levels might rise a bit).
Given that we don't actually need them then a market, a demand, will arise for dogs with specific attributes that fit our lifestyle to make us happy. I would no more want a husky or an old english sheepdog or a pomeranian or whatever it was that won crufts that the owner said on bbc news this morning takes 2 hours of grooming everday
than I would want a horse or a harp or a windsurfer. None of those things fits in with my lifestyle or would increase my pleasure. And yes it's all about the pleasure.
imo that is what primarily drives the pet dog market, will this dog increase my happiness? And from that a market for pedigree dogs is created. To argue it backwards, you don't need a pedigree dog, is mm, not sure how to put it, you might as well shout at the tide.