Waring and Kerridge have Michelin starred restaurants and continue to be relevant as world leaders in their field.
Jamie Oliver forged a career based on celebrity, cook books and politics. He has sold a fuck load of books. His market is the affluent middle Waitrose loving twats of this world who have more money than sense. He has a vast marketing brand.
Nadiya is essentially a celebrity TV cook who made a ten year long career but didn't actually move out of that niche. If anything she narrowed her appeal. Thinking of all the TV chefs who have come through the likes of MasterChef and Bake Off she's done better than most in terms of a media career. But that's what she had - a media career not a chefs career and there's your main difference.
I think she probably had run her course for a variety of reasons. She hasn't managed to increase her saleability or create a media empire or chef empire. She didn't have that kind of ambition or desire to do that. She just wanted to be a TV chef.
In terms of TV chefs then yes it's fair to say that it's probably time for a refresh in a very competitive market where there are lots of interesting new chefs - of a variety of different ethnic backgrounds who are in the same space as her. Part of the industry is looking for the next new thing. I would argue she hasn't had the status to full under 'industry leader' thus she's in this mix of churn of TV chefs which is fair enough in a way. That's the harsh reality of the media industry.
Personally I wasn't keen on her to begin with - I'm not a baker and I'm not fussed about the type of cooking she did. She's marmite on a personal level. Some people really like, some really don't. I don't like Oliver and he can disappear under a rock forever as far as I'm concerned but I do recognise his ability to make the book best seller list. Waring and Kerridge I continue to have time for on a variety of levels plus I don't think either have a marmite status and aren't niche.
I find her reactiond is sore and misplaced - her race was her unique selling point to begin with rather than her chefing ability tbh. She doesn't get where she fitted in and where her saleability was compared to others. It's like pop culture of all kinds, things have their moment. It's nothing personal and I do think there will be other Muslim women coming through.
My question would be what would the BBC do with Nadiya next which was now and interesting and I'm struggling to think of where they'd go with her which wasn't just a rehash. I think that's part of the problem.
I hope she continues to do what she loves but understands it's about the sheer fickleness and competitiveness of the media rather than really race.