I was literally just thinking the same during the ad break before Ekin said it.
I'm not a huge fan of Ekin but Elma is fucking horrible. All I can put it down to is that she's pissed off that even though she was voted 'most popular girl' it's unlikely her and Sammy are going to win, and their 'relationship' won't last a month outside the villa.
Sick of hearing her shriek 'shut your fucking mouth' and various variants of the same to everyone, though...