They're still popular down at ASDA 😁
Thinking about it, the number of contestants has increased so have they condensed the time spent per task to fit more episodes in to the filming time at a loss of preparation.
I miss the conventions. Not disimilar to the TV shopping in terms of skills of selecting products and selling, but a bit more variety of product.
They also don't seem to have had to select a product (e.g. artwork), negotiate and win over the person producing it who got the call on which team represented them to sell on comission if both teams wanted the same product.
Create/ brand/ sell has been used quite heavily in recent years. It ties in with the skills to launch a business but has become repetitive, especially when the conditions seem to be too tightly restrained to really do the teams credit.
Maybe Phil got the reprieve this time because it's food again and regardless of his record-breaking win count, he should be strong as its his field...