I'm enjoying this series so far, I haven't bothered with the past few as I couldn't get past the first few episodes, but seems like the cast get on well this year and there's a good mix. I like that there's already been a challenge and we seem to be getting a bit more of their personalities shown rather than just prompted chats.
It is strange there wasn't much advertising this year and it seems like lots don't even know it's started, I wonder if that's a conscious thing to build a buzz on social media or something? I do feel like the format had become old and boring but if feels fresher this time so hopefully it continues being good.