The programme was a terrible idea.
If it had been a crimewatch style appeal that would be one thing, but it was no more than sensationalist broadcasting with Channel5 gleefully rubbing their hands together at getting the exclusive on this.
Somehow I don’t imagine he approached channel5, they likely approached him claiming it might make a difference etc etc if he went on the programme. Someone who is desperate is vulnerable in that situation and is going to cling on to any hope, and unfortunately that often means they are easily influenced into situations which are going to be harmful both to them and the case.
Because let’s be honest, it’s not just going to be someone coming forward with a clue, in fact it’s entirely possible that no-one will.
But it will 100% lead to the crackpots coming out of the woodwork, calling the police, clogging up the phone lines with their crackpot theories and imagined sightings of both Nicola and some perpetrator and so the list goes on.
In terms of appearing or not appearing in the media. There isn’t a right or wrong answer. If you appear in the media you are seeking publicity and if you don’t you must have something to hide.
One of the reasons I stopped studying journalism was because of the disingenuous nature of it. The press don’t care that this is a disappearance, all they care about is that they are the one to break the story and publish the reactions. The fact that their publishing leads to trolling and threats and speculation online means nothing to them. As long as they get their clicks and their advertising and their viewing figures.