@Beautyfox I love that you now like a cocktail and shopping! I wonder if shopping, alcohol and other brain-lighty-uppy pastimes all live in the same primitive part of the brain and MJ is allowing us to cancel off food and become subscribers to a whole other Christmas lights smorgasbord of options?
@TellMeStories I find the market really interesting at the moment in terms of luxury items and everyday spending. Diesel is £2 a litre, filling my car costs me £100 now instead of £70 like it used to. A decent weekly shop for four is at least £200. My heating bill, if I dare to use the heating, will be sickening. All every day spends now have a luxury price point.
It seems to me that luxury spends are still within the same ballpark that they were before.
So, filling up my car is a luxury, and a weekly shop is a luxury, and they are on par with, say, the Selfridges fragrance calendar, which is still being kept within the ballpark of an acceptable luxury price point. And I feel like this is the same for cosmetics, skincare, fragrance.
If retailers applied the same costing model to luxury/cosmetic, skincare products as the weekly shop, as fuel, then foundation should cost 43% more. Okay, so on a £30 foundation that’s a new price of £42, that’s winceworthy but okay. The SFAC should cost 43% more. On a £225 SFAC, that’s £322. I just don’t think any of us calendar fiends could really countenance that kind of price, especially if all the retailers followed suit. It might protect the product from scalpers, but I don’t think that’s likely either. If a scalper can buy 400 calendars on launch day, they have significant credit lines available to them. A price bump isn’t going to stop them.
I think it would price a lot of us out, not all of us, but a lot.