I can’t believe this PS debacle. I do understand if they are a small company that they can’t afford a big loss, but as others have said, a lot will have been supplied to them FOC or very low cost at least.
I think for the amount of people who would have honoured the subscription and continued to support the company, they would have made a profit or at least broken even on those orders, either way maintaining their reputation.
I recall a number of glitches in the past where companies took it on the chin, and in turn had returning customers. And in the early days of Gruum, they did some “loss leader” sales to promote their products, I got a couple of freebie sets, and purchased more products from them, as I’m sure others did. They are quite a well known name now.