Whats your brand personality?

[henlake7]

Just curious....do you have a particular brand that is just 'you'?
Somewhere you can spend hours window shopping and know you will love almost everything or are you more of a varied shopper.

Im abit of both. I have 1 favourite brand that I tend to live in (and feels like my personality in a nutshell!) and another that is my 'bit on the side', both of which are abit spenny for me so I stalk the sales and Vinted.
Vinted is also where I branch out, alot of brands I'll happily buy second hand much cheaper but never go to the actual sites.

Zara and Mango.

It used to be COS, and now it seems to be 80s/90s St Michael. Put me in an ankle length coat, Italian wool trousers and a lambswool jumper from there and I'll be happy 😁

Like@curious79 I would say Me &Em and MaxMara (weekend). Carefully selected bits from Jigsaw and M &S. Esska shoes.

I’d love to say Toast or Mint Velvet but on my budget is more likely to be F&F or V by Very. I actually buy loads from H&M but that’s not necessarily ‘me’, they just tend to do lots of easily wearable pieces in my colours.

Superdry (very middle-aged I know)

90s Gap too!

Patagonia

Yup, I’m a Gap girl at heart too 😊. Went to the US in the early 90s when the exchange rate was $2 to the £ - made the most of a Gap store on every corner! I’m still gutted that they’ve gone. Also loved Hobbs back then - in the Marilyn Anselm days - and lusted after beautiful thick navy wool jumpers that I couldn’t afford. I never go near the place now.

Miss Selfridge back in the day.

I have quite a few Disturbia bits and I love Kate Spade bags.

I like these brands because you can get things that are mostly normal but then they have details that make them a bit extra but not OTT.

I have quite a few Joanie bits but find them harder to wear day to day

Boden. I started buying in the mid 2000s when my salary hit the amount that meant I could afford it and carried on until I left my job around Covid time. When I’m on Vinted or out and about and see an item I had or was in a certain year, it takes me back like a perfume would.

I dabbled in Jigsaw but if you cut me open, I’d be Boden circa 2012.

Gap decades ago. French boutiques now (but I don't have the budget) - Agnes b., Isabelle Marant etc.
High Street - might have a rummage in M&S, Zara or New Look, or even Primark (pants & socks type shopping).
Reality - charity shop or ebay

Elisabetta Franchi..I have alerts set up on Ebay and Vestiaire for new listings 🤣

Honestly no, I do love brands like Disturbia and Hell Bunny but I think growing up with alternative fashion when there wasn't easy access to alt brands unless you went to Camden or ordered from a catalogue I very much look for things in my style from lots of different places.

The Row is just me 😂 but it doesn’t fit my budget or lifestyle. Sadly I find more in Zara, Massimo Dutti, COS and M and S

Oasis from around 1990 (age 14) until it closed. Closely followed by Warehouse

If money was no object it would be a mix of The Row, Jil Sander with top ups from Maison Margiela.

As money is an object I spend a lot of time looking for similar on the high street and scouring Vestiare/Vinted.

Oooooh me too - I have an embarrassing amount. I also have a beautiful handkerchief hem summer dress from there, in the most amazing shade of pink. Lots of cropped sweaters plus of course a tonne of leggings 🙈

Primark or George at Asda maybe 🤷🏻‍♀️

When warehouse first appeared in my city in the mid 80s, it was like a cathedral of fashion to teen me. I was crazy for it. I remember a white Victorian style shirt with lots of broderie anglais that I’d wear with 501 jeans and doc shoes. I loved their floral prints - very abstract. I had an ankle length skirt and matching long sleeved tunic style top in pastels My most fave was an almost floor length heavy cotton parka style coat in black. It was oversized with a huge hood. I remember wearing it to 6th form college and my English teacher making a snarky comment about how it wasn’t a fashion show and me thinking ‘oh yes it is’

Another one who is Max Mara (especially for their coats), Theory, Me&Em in theory (although I tend to really like things in the brochure they send through the door, but rarely actually buy them).
It's funny how things change, season to season, as two years ago I would definitely have said The Fold is my brand personality and could have bought the vast majority of their clothes each season. But this year, I didn't fancy anything, finding it increasingly twee.
For shoes, Ferragamo, always. If I was a shoe, it would be a Ferragamo Vara pump, which is the only shoe I wear to work.
For the summer, I also like things from the brand Tucker Nuck (which I think is just a US brand). It has a sort of "Nantucket" or "Summer in the Hampton"s feel, which I wish was how I felt!

It was Cabbages and Roses (They stopped offering clothing last year). I obviously can continue to wear what I’ve got but for new stuff its now Toast and self made (I’m a professional dressmaker).

M&S for basics. I’ve never heard of half the brands mentioned here, like Stradivarius, Joanie and Me+Em.

I’ve never heard of half the brands mentioned here, like Stradivarius, Joanie and Me+Em.

I think to a certain extent a lot of these brands offer something 'different' so when you find it you cling to it, e.g. Joanie has slightly retro styled clothes in quirky prints, with lots of natural fabrics and dresses with pockets. The big thing they do is show their dresses on different sized models. Me&Em is like an expensive COS, each piece is several hundred pounds, beautiful cuts and fabric, very cool. Stradivarius is a slightly cheaper Zara although there must be more to it than that because my teens love Stradivarius but are less fussed by Zara.

Mainly COS. I don't buy that much from them now, because I mainly work from home in jeans, but I very rarely go to anywhere with a branch without going in to check it out.

Thanks, I see there’s a Stradivarious shop in Edinburgh so next time I’m there I’ll have a look. I live very rurally and think my idea of what’s on the high street is about 20 years out of date.

I should know more about what’s out there shopping wise but I love my old clothes, have been wearing the same stuff for years and as a trained pattern cutter only really make event and/or adaptive clothing for others now. Its not really related to current normal clothing.

I had never heard of Stradivarious either until ds went to uni in Leeds. I'd say it is similar quality etc to New Look but a bit more current/edgy.