H&M - what are they thinking?

[PotassiumPermanganate]

There's some mad stuff going on in the world and people have lost their minds. But when it comes to H&M's designers, they take the whole biscuit tin.
I get their daily emails with new fashion updates, things they want you to buy, and every day I shake my head in disbelief that anyone in their right mind would want to dress this way. Today's one is particularly bad. Am I just out of touch or something??! 🤯

Zara is even worse

I adore Zara! 😂 95% crap, 5% utter gems.

I do. I've had loads of wardrobe basics from H&M over the years. All of my sports bras are from H&M.

@Doggymummar no this one was a kind of brown and cream combo.

I do remember the dreaded ric rac being sewn around the old hemlines where trousers had been let down to last another year 🤣

Oh the joys of being a 70s child

Let me guess it was made from crimpelene? Perhaps the bodice of the dress was a thinner nylon...

"I looked like somebody in a hot water bottle costume."

Funniest thing I've read all week!

Does crimplene still exist? I used to be a fire hazard, I thought.

I imagine it was. Dr Google tells me that it fell out of fashion in the 1970s but that you can buy a similar fabric if you search for double knit polyester - not that I would want to - shudder.

70s kid,I also hated brown still do and that's before getting into the horrible materials.
Ooo polyester, crimplene lovely.

I earned myself an eye roll from my teenager when I said the H&M website should be subtitled 'A study of disappointment in brown.'

Why oh why do they all look so miserable? Probably because all of the clothes are poo brown. (yes, that was the moment when I realised I was middle aged!)

Can you imagine those fur shoes in the rain....

£90! For 100% polyester dishcloth!

If you haven’t seen it already you’ll love this thread…

www.mumsnet.com/talk/mumsnet_classics/4138148-I-bought-a-white-coat-in-the-sales-to-look-like-Olivia-Pope-but-I-actually-resemble-a-middle-aged-taekwando-instructor?reply=103724088

But why would you wear them in the rain, @AbbeyGrange? That would just be stupid. We don’t wear bikinis in the rain; or a new suede jacket, or an expensive blow dry - that doesn’t make those things worthless …

Most of my 70s "fashions" were made of crimplene or bri-nylon. Major fire hazards but safety wasn't an issue back then.

Well of course it would be stupid that much is obvious🙄what I meant was if you're out for the evening the weather is dry when you left the house and you get caught by a rain shower when you're out..

Very much enjoying this thread. I've worked as a fashion designer for over 15 years but not for H&M. Did interview there a couple of years ago but didn't want to move to Stockholm -I think as a company they haven't been performing well and then sacked alot of designers and brought in new ones - usually when that happens the new ones knee jerk into a new direction.....which even for me looks bat s**t crazy. I dont think they're the only retailer doing mad stuff though. I used to shop all the time and i can't remember the last time I bought anything. H&M used to be brilliant but I find now the quality is terrible. Zara has some amazing "looking" pieces online but sizing is inconsistent, they don't fit the clothes properly (because they don't care) and the make is very bad. Clothes fall apart after a short while.
It's all quite depressing. I prefer to save my money and buy one off more expensive pieces now. I think for high street retailers it's so competitive and everyone is always pushing for newness when actually the customer just wants great fabrics, easy versatile wearable pieces, good price points. But instead they offer mad, impractical clothes.

Is it? Oh dear. I’ve never triggered the alarms…

But the autumn clothes I’ve seen filtering down to actual H&M and Zara stores have for the most part been neither mad nor impractical. I’ve seen lots of tweedy trousers and blazers, kilts, midi and knee length skirts, pointy toed kitten heels, loafers and cowboy or knee high boots. I like them.

For sure you can complain that they’re badly made and a bit unimaginative, but I don’t get the objections to a few mad high fashion shots that are surely designed mostly to grab attention - and very effectively too if this thread is a guide.

Same! At least it doesn’t look like the Littlewoods catalogue.

I don't know - finally some long boots i can get my massive calves and cankles in!

That's the point, it's called friction.

Fur shoes aren't new, Phoebe Philo was doing them when she was at Celine well over a decade ago. In fact, the majority of things you've linked to are pretty benign and watered down high street versions of catwalk looks. Also, while some might wear sheer socks and lace-ups with bare legs and a skirt, a good many more will wear them with trousers, with no skin on show. If one is selling shoes and/or socks, this kind of image - just the shoe and sock - is the best way to do it!

The majority of H&M stores don't stock these things, but those who do, the stuff flies out. A thought. Perhaps you're not H&M's target market, but, you're still talking about them and sending all of us to their website where many of us will find other things we like. That's kind of the point of marketing emails but am sure you know this.

I can't imagine wearing the yeti shoes. I fear everyone would laugh at me out here in the countryside. Although many of the animals have fluffy furry feet.

What if they get caught in the escalators? Or if a passing dog attacks them?

Or humps them😂😂

Trying to fight the effects of food poisoning, like the ladies in Bridesmaids?