Where do you shop of your in your 40s ?

[RobertaBeckett]

Can’t get away with h and m anymore
the materials are too thin and don’t fit well

Sezane. Cos. Me+Em. The late lamented Kin at John Lewis. A smattering of M&S when it's worth it. I get a lot of it on Vinted.

M&S
Sometimes asos
Nobodys Child

Maje, Sandro &Other Stories in my view, all feature collections that are appealing/flattering, regardless of demographic

M & S
White Stuff
Next

ME and EM
Reiss
Mint Velvet
Shoes are mostly LK Bennett

im 42.

M&S for jeans and basic tops/t-shirts
next
new look
shein (usually for holiday or summer stuff)
river island

M and S
Next
Uniqlo

I like Zara but only on Vinted, have to be choosy as some stuff isn’t great quality. I have a few jumpers from h and m that are ok still.

M&S, Uniqlo, Tu, Nobody’s Child, H&M and Zara but selectively.

Jeans and some basic t-shirts. H&M

T-shirts- Next, Zara,
Dresses and skirts - Hush, & other stories, nobody’s child. These are all mainly Vinted!

Winter coats- Mountain warehouse /regatta type stuff

Gym- gymshark.
Shoes- Clarkes mainly. Nike trainers

Hush
Toast
Oysho
Cos
M&S
Next
I get lots of cashmere jumpers/cardigans on vinted

H&M
New Look
Hush
Hollister
French Connection
Fat Face on occasion
M&S for the odd thing
Urban outfitters/pull & bear for jeans

I’m 40 (but good genes make me look younger) and if something takes my eye, I’ll buy it. I do draw the line at Shein and the like though..

Sézane, M&S, H&M, Lulu lemon, gym shark

occasionally Boden and Superdry (via next website)

Oh and Levi too

A bit of M&S, a bit of Next, Primark for absolute basics, some Sugarhill Boutique and recently some White Stuff and some FatFace. I try to buy less in volume but buy better quality these days, where I can.

Whistles
Reiss
Zara
All Saints

Majority is probably from the fout above. Also like:

H&M
Hush
& Other Stories
Sweaty Betty for gym/casual
TK Maxx for random stuff
Eden Ashram and Disko Kids for t shirts and sweatshirts
Sainsburys and Tesco for jeans and other odd bits
Sometimes pick things up from Dunnes and Primark
Loads from Vinted

I'm mid 40s.

Nobody’s Child is great. Poetry. John Lewis own brands. Good ole M&S too!

In my 50s and I shop at TK Maxx

Hush
saint and sofia
mint velvet
reiss
baukjen
cos
uniqlo

Same places I’ve always shopped..

It's a tricky spot isn't it?!

I've started using pinterest to collect together outfits I like and then searching for particular items within those images that I like. I don't mind where items come from - sometimes I end up finding them in New Look or H&M, sometimes pricier places. But I don't think I'd walk into New Look/H&M to just browse and get inspiration anymore.

General go to online shops are Hush and Baukjen, both quite safe. Boden for it's petite range. I recently bought some nice floaty blouses from Wrap London on sale.

Sometimes browse in Next, White Stuff, Fat Face etc... because they're in my local town/close to work.

Local boutiques - have found that I like clothes from Soaked, Bonte and the Denim Studio from those.

Urban Outfitters for t-shirts and accessories.

Whistles and Jigsaw for inspiration.

I buy a lot on vinted, partly because it’s cheaper, but also because so many brands made better quality clothes 10-20 years ago. So I buy a lot of vintage M and S/ St Michael, Next (who are crap now), Whistles, Jigsaw, Top Shop, Boden.
I also buy some Me and Em, Maje, Gerard Darel, Hush, Arket, Cos, French Connection, etc - brands I couldn’t afford new.

High street new - M and S, Zara, TU, White stuff and occasional Primark/Peacocks, H and M. I am very careful, it is the sea of polyester and viscose and everything elasticated I don’t like. I am buying a lot of Per Una old maxis and knee length skirts on vinted - lovely cottons, velvets etc with zips / pleats / darts and so on. And lined too.

Fortunately, I have no idea about what is in fashion, and nor do I care!

Mainly Maje, Reiss, Zadig, MaxMara, M&S and Zara

Although just checked last 10 things I bought:

Blouse - Frame
Jacket - Suncoo
Jacket - H&M
T-shirt - H&M
belt - Victoria Beckham
blouse - &other stories
trainers - adidas
Dress - Hayley Menzies
jeans - M&S
sandals - Gucci

I have expensive tastes so used to buy a lot from sample sales / outlets etc (luckily I live in part of London where there are a lot) but now with Vinted, I can buy my lusted after expensive brands from there instead as well as.

I wear a lot of Issey Miyake Pleats Please (thereby breaking my rule about polyester 🙄) dresses and trousers, plus lots of Rew trousers and lots of Yacco Maricard shirts / dresses / jackets. &Daughter jumpers. Hiut and Blackhorse Lane Ateliers denim. And, er strangely Karrimor socks (they do the BEST socks for the gym).

Shoes are generally Tracey Neuls or vintage Prada. Trainers are No Bull or Walsh.

I don’t tend to shop on the high street but on the rare occasion I do, it’s Cos, Arket and Other Stories. Sweatshirts are mainly Raeburn, T-shirts mainly James Perse. Bras from Marie-Jo.

I’ve been buying good quality pieces in sales for years and years so I have a pretty extensive huge stash so don’t need to buy much these days and can just cherry pick things I like as they come up but rarely need a specific item.

Mostly Primark as it's affordable. I have bought a couple of bits on vinted but it's a bit hit and miss with sizing.