It's an interesting phenomenon, isn't it. I think the dopamine hit might play a big part, as you said (it does for me), and the surprise element makes it feel a bit like getting a random gift even though it's a purchase. It feels a bit that way to me, anyway especially given that I don't actually need any more bags of any kind. 😄Plus I will definitely need to cull once I've got everything and decided what I can't justify keeping, so I'm making work for myself further down the line with swapping/selling, I'm my own worst enemy 😄but it's brightened up a depressing month and I've been enjoying seeing what people get. I wasn't even going to participate in the LD this year! 😂
I can relate to what you said about too much choice and not knowing what you really want, too, there are so many options it does actually get a bit confusing after a while. First world problem of course but I can definitely relate!