But it's over 30 years ago since I started shopping at Next when all their shoes were leather lined and made in Italy and their clothes were notoriously expensive and worn by young professionals on good salaries, and the shops were small and boutique like with carpet.
In the late 90s I was a student, and bought the occasional thing from Next, but even then on student budgets we rather turned our noses up at it for being mid-market office workwear! And it was very synthetic then. My first outfits for my first office job were cheap synthetic skirts and blouses from Next. As soon as I got paid I bought a couple of lined wool suits from Jigsaw and M&S’s better range (pre-Autograph - I forget what it was called). Yes, the mid-market high street ranges were very synthetic, but if you went up a price point or two you soon got to decent quality clothes on the high street.
All through my 20s in the 2000s (and I was a grad student for a long time) I was able to afford a capsule wardrobe from places like Hobbs, Jigsaw, Gap, French Connection, Oasis, Kew and Agnes b which was decent quality - eg. silk, heavy cotton and linen and wool knee length skirts, 100% cotton tops and cardigans, wool/cashmere sweaters, and proper leather boots from Jones Bootmaker (I miss them!) A couple of quality dresses from Jigsaw, a long wool/cashmere coat from Jigsaw, and a suit from Hobbs for best. On a student budget/salary!
When I started earning I was able to afford a range of decently priced, great quality clothes from places like Comptoir des Cotonniers, Jigsaw, Kew, Gap, Whistles, Topshop, French Connection, and the odd item from Anthropologie, Reiss or Banana Republic. And they were great quality, lined, natural fibres, and I didn’t spend a fortune on any of them. I still have many of those actual items (albeit far too small for me these days!) and the clothes themselves still look great, even though the styles are outdated.
Those are the days we’re all harking back to, I suspect. You could get a 100% cotton, wool or linen skirt from Topshop for not a lot - £30 ish? Less in the sales? You could get a 100% F&F cashmere cardy at Tesco for £35! You could get a cotton jersey dress with silk inset panels from Jigsaw for £89. You could get a lovely lined wool/cashmere coat from Hobbs for about £180. In about 2010 I bought, for a wedding, a beautifully cut pure silk tulle dress lined with heavy pure silk from Temperley London for £240 (in their sale); and it was the most expensive item I had ever bought, but there’s literally just no way in hell you could get that kind of quality even at that price point these days.
We really took those clothes for granted at the time. Now in the days of bobbly viscose for £200 and shapeless acrylic and polyester, I wish I’d kept more of those nice items from when we could get them. (Or that I was still a size 8 and could fit into the blooming things I still have 🤣)