Quiet luxury: am I the only one who is sick of this aesthetic?

[Downsizeddumpling]

I appreciate that paying for good quality makes financial sense in the long run but blinking heck I am sick of hearing about it. Am I the only one?

Well, exactly. It's hardly something new and revolutionary, is it?
Aesthetic, my arse.

I’ve heard of it and love the style.

Yes! that was the one. I wondered how my frizz would cope with that.

So… can summarise it in a post rather than a link please.

It's all a bit ghastly good taste. I like the thought of good quality essentials but the aesthetic seems to lack personality somewhat

I actually don’t understand the desire to look luxurious. ( although sometimes it’s positioned as “expensive” ). I can understand wanting to look chic or stylish but pretending to look like you have money if you don’t ? Weird. It’s a very “ waspy”look too. Although I’m into good quality I’m bored to death with all the good taste.

I’ve heard of it as a concept but don’t have it appearing in my social media constantly. So it must be that I haven’t hit the sweet point in those particular algorithms.

Never heard of it 🤣

I'm aware of this trend, sorry aesthetic, but I can't say I'm inundated with info about it. Seems most people in my social circle didn't get the memo either!

guessing it’s the opposite of ‘buy cheap buy twice’, which is sensible if you can afford it, but it’s not really an aesthetic is it? Just wearing good quality but not ‘trendy’ clothes.

Or do you need to do it smugly to make it an aesthetic?

As I get older and wider I gravitate more to this look - clean lines, fewer patterns and details. Although I used to love it, wearing scruffy/edgy/deliberately quirky stuff no longer looks young and fresh on my late 40s, size 16 body, and I start to tend towards the bag lady. For me, dressing in a slightly minimalist way is not about looking rich or French or any of the MN cliches, but being a bit smart while still being comfy.

It's about looking expensive by wearing understated things - ideally very high quality/high end designer without logos. However now any old influencer is creating content wearing a minimalist H&M tshirt and labelling it quiet luxury...

It's typical in pre-recession times for fashion to shift this way. Comes after shows like Succession being high successful and 'it' girls like Sophia Richie wearing very minimal styles (that cost a fortune).

I like the idea and if you look like Gwyneth P it looks great, I'm too short and curvy for it.

I've heard that quality lasts so its cost effective in the long run but never heard the phrase quiet luxury. Is that the new sm name for it?

Two close friends and I often shop together. They always say how shocked they are at how much I'll pay for boots, clothes, bags, etc. but think nothing of buying theirs very cheaply, use them once and that's it. Call it what you want but it's always made sense to me. Wear for wear I get much better value but I am aware I'm fortunate I can afford the expensive item in the first place

Okay, so I read the first bit of that Guardian article and it’s this for anyone else who has the temerity to have never heard of this but is intrigued.

Quiet luxury is Gwyneth Paltrow defending her right to ski – something like that, the details elude me – cocooned in a creamy merino knit from The Row that costs more than a grand. (Like, how rich do you have to be to spend that on a sweater that isn’t even cashmere?) Quiet luxury is the subtle flex of Kendall Roy in an unbranded black baseball cap from Italian luxury house Loro Piana and Tom Ford sneakers. It is Mark Zuckerberg in his signature charcoal-grey T-shirt, which he orders from Brunello Cucinelli in Milan instead of buying from Gap.

Was just going to say, it's the Succession aesthetic. Incredibly expensive, very understated. Often quite dull.

I've never heard the expression, although having read the thread I now know what sort of clothes the OP is talking about. I hadn't realised that everything right down to putting on a drab outfit had to have a special catchy name, but then I don't use Instagram and the like.

I'm quite happy to be dull/drab. I've reached a point where the opposite of dull is <shudders> jazzy.

As the PP explained it’s luxe without the label as such and that other people can spot who are in the same position so know big logos etc. It’s not that I don’t believe in buying the best quality you can afford etc . I just don’t really like the aesthetic of simple neutrals etc.

Yeah not the same as buying quality. When you are sensible and focus on buying quality you don’t care in the slightest about a designer label (even if it’s hidden).

I’d spend a grand on a pair of boots that I knew would still look great in 12 years time.

No it is not about buying good quality clothes🙄.

it is a way for the Uber rich to look down on the ‘nouveau riche’ and those lower down the scale - aka, alI of us! Who made them Uber rich by buying their (insert random product that made people billionaires).

So obvious branding on clothing is out - no logos. They are vulgar.

But you still buy brands - they are just brands without a logo, that charge rich people a lot of money - like The Row - owned by The Olsen Twins (I didn’t say there was no irony in this aesthetic 😉) and Loro Piana - those who would judge you for not being Uber Rich and tasteful like them, know that you are wearing these brands without you having to “wear a logo”.

It is apparently sent up completely in the series that every journalist raves about - Succession - where they mock the try hands who have LV Neverful bags etc.

Sorry they should read Try Hards !

I wear very quiet, though not luxurious clothes. So only natural fabrics, no prints or frills or tiers or puff sleeves or logos. They look better on me as I get older.

However, I don't wear camel or beige or monastic brown like Kendall because I am brown and they make me look brown all over.