I’m a 40-sometying Londoner and I travel quite a long distance on the tube most days, going from the suburbs through a lot of central areas, so lots of time for people watching.
The overall trend I see is a massive move towards more comfortable styles of clothing and footwear for all ages.
Five years ago there were women of all ages in heels/heeled boots, carrying heavy tote bags balanced precariously on a wrist. Now it’s flat shoes/chunky boots/trainers and backpacks/cross body bags etc all the way.
I work in a large organisation with women of all ages and degrees of fashion-following, and not a single one wears heels anymore. The younger women (20-30) are daringly casual for a corporate environment and pretty much ignore the formal dress code! Big chunky DMs or flatform boots, for example, whereas nobody would’ve dared wear those to the office five years ago!
I have a teen DD who does indeed wear ‘the uniform’ of cargoes or loose jeans with crop tops
. She tells me ‘some’ New Balance trainers are still ‘in’, more so for girls/women and they have to be specific models/colours. A lot of them are not cool (to teens!) anymore. Her friends are obsessed with certain niche brands that do limited edition ‘drops’ that seem to consist mostly of over-priced tracksuits, cargoes and minuscule bra tops.