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Original poster

What age is Seasalt aimed at?

554 replies

ChampagneWorries · 08/10/2021 21:11

I went shopping for a coat today and the lady is my local boutique was trying to convince me that most school mums wear Seasalt coats and Seasalt is great for my needs (warm, stylish, waterproof).

She seemed abit put out when I mentioned I felt Seasalt were too old for me and I felt their target market is late 40s plus.

What age would you say Seasalt is aimed at?

OP posts:
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11
RampantIvy · 10/10/2021 08:50

Where do you shop @pictish?

BikeRunSki · 10/10/2021 09:09

A long time ago Seasalt did a small range of kids clothes, in the practical stripes abs brights that they are known for. DD had some as hand me downs, and they were perfect.‘I’ve since been very conscious that too much Seasalt can have a tendency to make adults look like toddlers.

pictish · 10/10/2021 09:16

Various. I am picky picky picky and truth be told, I don’t have many clothes. Those I do have been carefully selected. I tend towards quality over quantity…but within reason, I’m not well off. I have trouble clothes shopping because I am vain about it. I want to LOVE everything I wear and it has to fit perfectly too. In my defence, I am a neat size 8/10…having slimmed down from a size 24.
I use Seasalt for long sleeved striped tops for work. Also Boden.

So places I have bought beloved stuff off the top of my head…
Seasalt, Boden, Anthropologie, East, Fat Face, Superdry, Monsoon, Gudrun Sjoden, Sherpa.

pictish · 10/10/2021 09:19

I’m an outdoorsy person and work full time. I have my work clothes and gear I wear to do my hobbies in. Actual normal civilian clothes aren’t actually required or used that much. I can afford to be choosy in that respect.

Floisme · 10/10/2021 09:22

I don't have an issue with 'frumpy' although I wouldn't use it about people, only clothes. I do have a big issue with using someone's age as a synonym for 'frumpy'. I would have thought that anyone who stopped and thought about it for 30 seconds would understand why, so getting huffy when challenged is, as far as I'm concerned, a display of pretty much irredeemable ignorance.

Blondiney · 10/10/2021 10:39

@Floisme

I don't have an issue with 'frumpy' although I wouldn't use it about people, only clothes. I do have a big issue with using someone's age as a synonym for 'frumpy'. I would have thought that anyone who stopped and thought about it for 30 seconds would understand why, so getting huffy when challenged is, as far as I'm concerned, a display of pretty much irredeemable ignorance.
People don't have to moderate their language to suit you. How about you choose not to take offense instead? If people want to be ignorant, let them crack on with it!
Blondiney · 10/10/2021 10:43

I'm not sure any practical outerwear is ever particularly stylish though is it? It's all varying degrees of crap, lol. If it's keeping me warm and dry I can overlook any perceived frumpism.

SymbollocksInteractionism · 10/10/2021 10:46

I'm over 40. Just had a look on the sea salt website and think most of it looks a bit frumpy.
Each to there own though, I'm sure lots of folks wouldn't like my clothes!

borntobequiet · 10/10/2021 10:47

The age of people who want to buy a coat, presumably.

AmanitaRubescens · 10/10/2021 10:51

I wonder what people mean when they say their style is edgy

SymbollocksInteractionism · 10/10/2021 10:52

I do have my eye on a Didrikson Leya though, I'm sure that could be considered frumpy by some too. Just depends what you like

Blondiney · 10/10/2021 10:52

@CrispyCold

It’s not ageist to not want to wear a coat a grandmother is wearing. Every person ages, even grandmothers were young once, and I bet they didn’t want to dress like women older than them. It’s not ageist. It’s the circle of life. I wouldn’t want my young daughters to dress the same as me when I’m 50/60/70. I don’t even understand why some of you are taking this so personallly, it’s not like I’m denying I’ll ever age.
Perfectly put!

(Sorry, I'm reading the thread backwards for some reason.)

pictish · 10/10/2021 10:56

In my case it was the best way I could think of to describe not being frumpy. I’m not one for current fads or trends. I have my own sense of style based on my cultural influences which aren’t always mainstream.
If that sounds wank so be it.

RampantIvy · 10/10/2021 10:56

@AmanitaRubescens

I wonder what people mean when they say their style is edgy
So do I, and would like some examples. Although, I'm not sure I want to look "edgy" whatever that means.
Floisme · 10/10/2021 10:57

People don't have to moderate their language to suit you.
Can you please show me where in that post I have asked anyone to moderate their language? I said I have an issue with some of it, not that anyone shouldn't be allowed to use it. I agree that anyone who wishes to parade their ignorance for everyone to see should be free to do so.
Where we seem to disagree is that I believe people should be equally free to express their opinion on someone's choice of language. Don't you?

RampantIvy · 10/10/2021 10:57

And how do you describe frumpy?
Wearing ill fitting clothes?
Wearing colours that don't suit you?
Looking boring?
All three?

pictish · 10/10/2021 10:59

If people want to have a pop at me for liking my own dress sense, crack on. I’m off out to the local hills for a walk in some very practical clothing. I’ll be back later to receive my arse on a plate.

absolutelynotfabulous · 10/10/2021 11:04

Some of the stuff in the shops at the moment is awful - horrible synthetic fabrics and grungy ditch water colours.

Seasalt is never going to be exciting IMHO but a practical winter coat is a practical winter coat. Seasalt is aimed at a particular demographic (possibly older, with a bit of money to spend) but other than that it's simply an item of clothing to be styled as wished by the wearer.

I also dislike the notion that age=frumpiness and that older women on here are expected to suck up casual ageism when other forms of "shaming" are not tolerated.

RampantIvy · 10/10/2021 11:08

I wish that Seasalt had nicer colours. I agree that the dull, muted colours don't suit most people and are depressing.

However, I bought this emerald green jumper last winter, and have had loads of compliments when wearing it.

What age is Seasalt aimed at?
Tailendofsummer · 10/10/2021 11:08

When I was in my 20s I had no concern whatsoever for wearing something waterproof. Coats came from charity shops and were genuinely something an elderly lady had worn Smile I did not walk dogs or collect children. I must have been pretty damp through a lot of university lectures come to think of it. Deciding to live a life with more practical dress probably is a sign of getting older, but also one of wisdom i think Grin

RampantIvy · 10/10/2021 11:10

I just hate being cold and wet Grin

nordica · 10/10/2021 11:10

All these rules seem to only apply to women. Do men ever get told they look frumpy, or shouldn't wear something because it's only for younger or older men? Definitely never comments about something not suiting their figure.

PuppyMonkey · 10/10/2021 11:13

I might nominate this thread for Classics due to the enormous amount of utter ageist bollocks some have posted on it.Grin

MintyGreenDream · 10/10/2021 11:16

It's old for me and I'm 41

NalPolishRemover · 10/10/2021 11:29

Wow this thread makes fairly grim reading, I'm 50 & work in a creative sector. I've always had a keen interest in style & fashion & it makes me incredibly sad to think I am written off by so many simply because of my age, not even by how good an item or style looks on me. I could look incredible but the mere fact that i am 50 & wearing it could cause a younger woman to discard the same item.

I agree with some PPs that I have more money now than i did in my 20s & 30s to spend on clothes & accessories. I worked out my style v early on & really have not deviated from it hugely over the years. I know exactly what works for my shape & colouring.

I'm 5ft 9" size 12 & have been pretty much a 12 for the past 20 years. I buy things I love & I wear them for years. I update things with nods to trends as opposed to full on immersing in a trend.

I don't wear seasalt myself but I'm not drawn to the colours & patterns. Similarly I'm not drawn to joules, fat face, white stuff etc. They're too patterned & bright

I shop in whistles, jigsaw, sezane, the kooples, sandro, COS etc

Having said that I have a friend who is a bit older than me & she has a boutique selling lots of lovely brands inc seasalt & while her style is totally different to me she always looks absolutely amazing. She just knows how to put things together in a way that is absolutely her

I hace an aunt in her 80s now who was the most stylish person I knew growing up. She never had much money at all & shopped in v run of the mill places but she had an eye for fabric & cut & she had a certain flair for putting things together & adding the perfect accessory etc. My own dm on the other hand utterly lacked this skill & even when she went to expensive shops she struggled to know what suited her.

None of it has anything to do with age