See my last comment re complaining.
I've just washed it 4 times and now got a load of conditioner on.
It was bleached light enough before but always fades away to a warm, brassy blonde. I've used every purple shampoo out there (Fanola is best imvho) but I thought I'd get a hairdresser to do a toner instead.
Guy tangs work is fantastic and I follow lots of other great colourists on IG.
I recently went to the best rated and most expensive salon in Cheshire and even they over promised and under delivered.
Honestly, my friend bleaches her own hair and literally uses any old colour off the shelf and her hair is a fabulous white/cool/ashy blonde. It's also short and thick and could withstand a nuclear bomb.