Jo Malone (or NoMalone as we call her on the perfumista thread) Probably most successful marketeer though. Put a very average and linear easy to copy product in ten ton of snazzy black and cream packaging and stick a hefty price tag on.
Benefit mascara. I want to have eyelashes not look like a panda who has been crying in the rain.
The Ordinary- also fell for the hype (and I firmly believe a lot of the threads on here are product placement plants, as are Saltwater sandal threads and numerous others) funny how they recommend about 15 different treatments innit? Or maybe not...
Elemis marine cream. Smells lovely, but is a watery lotion (don't know they can call it a cream) it made my skin.bobble due to all the 'cones.
However, I love Lush bubble bars. I adore Liz Earle products and treat myself to L'Occitane Divine Cream every so often. (I love the LE C&P smell, whilst the Superdrug "dupe" is very highly perfumed and itchyscratchy on me.