First noticed it at a family wedding a couple of years ago where, in a photo line up of lovely ladies, one was so pale she almost glowed transparent, like geisha girl skin. Since then I've seen a few - they stick out like vampires (think Twighlight). I was wondering if it was some trowelling on of various foundations or what! It doesn't look deliberate like a goth and in fake light looks normal, it's just when they step into natural light. Some even look pale green.