How do they get away with it? And why is still so popular?
I did use to like it. And yes, the baby and toddler clothes are still gorgeous. But I stopped ordering for me from the website or directory because the items were NOTHING like those pictured - different cuts, different fabrics, more see through etc.
Plus everything went boxy, the vanity sizing is confusing, and there's very little cotton or natural fibres to be seen.
Plus I hate the whole 'Next sale' VIP drama when it's clearly 90% bought-in sale horridness.
But - I got a giftcard for my birthday so just been to the website for a browse. Saw a few tops I quite liked but the pricing is a bit stealthy now - as in, a top in a plain colour will be £12 but the same top in a print might be £18 or even £25. What's that all about?
The only decent things I saw were sold out in mainstream sizes - there's no 'email me when back in stock' option, even Matalan offer this.
I just don't get the popularity of it at all!