So even though there is a Mint Velvet in Muswell Hill quite near where I live, I didn't realise it was an actual shop. Always thought it was one of those random local "boutiques".
Just realised it's a chain but who's it for? The clothes look slouchy but too silky and velvety for work but too slobby for evening. Is it like Toast with less of an edge? Rip-off Ghost? I know that means it's probably not aimed at me but I can't get a handle on who or when you would wear the clothes.
I'm mid 30s, usually shop at &Other Stories/Cos/Whistles and had literally never heard of it before I went on maternity leave.