Boden: coming to a high street near you!

[MorrisZapp]

I read the financial pages so you don't have to :)

Yesterday's Guardian reports that Boden are in a massive upswing just now, with profits ever rising.

They have plans to open high street stores in the UK as part of their expansion but are currently v tight lipped about location.

I'm in Edinburgh and I'm pretty certain they'll open here. Anybody else living in a Bodentastic town? Streets paved with ditsy print etc?

They should have an X Factor style reveal.

'Chester, after a lot of consideration we've decided that you're.........................not quite posh enough for our crazy patterned shizz. It's a no from us I'm afraid'.

DonkeyOaty - where is the posh part of Cardiff?

Squoosh- love the X factor reveal idea

The people talking about demystifying have a point - in a shop it will be very easy to pick out the stuff that looks like it should be natural fibres but is actually polyester.

Woodley - just what I was thinking. I lived in York during the 90s. It was shit back then for shopping. That awful Debenhams - it must have been the worst in the country (and that's saying something!). Maybe Boden will take that over

Posh bit of Cardiff is near the docks, isn't it?

As for up here in the NW, Chester is posh and ambient for a stylised shop. But there's probably a lot more money the other end of Cheshire so they may opt for Knutsford/Wilmslow. Although, having said that, ECheshire is def mini Boden heaven (and there must be other areas like this) But the mums not so much. Hale is probably much more mums in Boden and kids in mini and it's a trendy high street so I predict Hale.

Oxford is a funny one. People dress really oddly there. I've never quite been able to put my finger in it. But I'm not sure that it's particularly Boden. More Toast, maybe.

The aspirational clothes shops of Oxford don't necessarily sell to Oxford residents; they sell to the well-to-do Cotswold types when they can't be bothered to shlep into the West End of London.

I know someone with 30yrs experience as a social worker who has worked all over the UK and ranks Oxford as one of the most deprived areas she's ever worked in.

Oxford is certainly an extreme city - pockets of great affluence and life in a bubble, vs significantly deprived areas.

I do like Boden but I can guarantee that they will not be opening a shop in my 'delightful' north west town. It is far far removed from your typical Boden customer

Stratford upon Avon, we definitely need one here!!!

Yes I think here in Exeter too - there is already Fat Face, White Stuff, White Company, Seasalt, Cath Kidston etc so it will fit in.

Leamington is probably more Boden than Stratford-upon-Avon is. I'm pretty sure Coventry won't be getting one!

I was about to say Stratford and Leamington!

Oh I don't want this to happen. It'll go the way of Jack Wills and go down market and gimmicky.

I bet they'll be one in Durham if it does happen and I will visit it! But it'll really change the brand if it goes to stores I think.

I am near Stratford Upon Avon and I am almost certain we will be close to the top of their target list.

I'm imagining Boden shower gel gift sets on three for two in Boots at Christmas :)

I'm surprised they're doing so well - I'm buying much less from them these days. I find the quality has gone down and the prices have remained high. Also there is a preponderance of viscose - they used to use nice natural fibres;

Cambridge
Chester
Richmond
York
Leeds

JeffreysMummy I was there in the 90's as well. Moved down south in 97.

Guilford
Chester
Norfolk somewhere
Leamington spa
York
Richmond
Barnes