Agree with so much of this but going to say my piece anyway, in case they do actually read it.
They're spreading themselves too thin; they should focus on quality, natural fibres, classic/timeless styles. Ditch all the ranges, ditch ALL the polyester stuff, acrylic jumpers etc., and focus on wardrobe staples.
Merino and cashmere jumpers; round neck, v-neck, polo neck - charcoal grey, light grey, navy, black, plus a few strong colours if they can get them right.
Cotton shirts; white, charcoal, black etc., long sleeve, short sleeve, different weights and cuts.
Cigarette leg trousers.
Ballet pumps, court shoes, simple sandals, in good leather.
Cotton pjs and nighties without Snoopy on the front. Lovely thin pjs for the summer.
No studs, fringes, tassles, diamante, applique, crazy patterns.
etc.