I do think it's beginning to have an air of desperation to be the one on the front pages - as if she has realised if she doesn't wear something insane to a red carpet awards, she's not important enough any more in the music industry to be on the front page, or even be one of the photo highlights. Where as say, Beyonce could just drag a very plain black dress out of the back of the wardrobe and will still be one of the 'highlights' because of who she is and what she's done recently and that a certain Mr. West seems determined to complain on her behalf if she doesn't win every year
It's also become something of a trap for her, she's now made a bit of a reputation for herself of dressing like an aging burlesque dancer, so every outfit and red carpet turn has to be more eye catching and extreme than the last. She never quite looks comfortable. She is close to being Cilla.