I realise this has been done before and there was some success last year in persuading companies that such a thing would sell.
However I've just had my usual utterly rage-inducing visit to my local (very good) outdoor shop, where I was told that a warm, waterproof coat that was also long was 'doing a different job to what we sell'. What, doing a different job to keeping people warm and dry?
I was shown jackets that are a bit longer than sit-on-your-bum style, hillwalking jackets which are warm and dry but basically awful, etc. And the man wouldn't stop talking.
What's around this year, have you bought anything good, or are we still at the stage where yes there are a few coats that fit shorter people fine, sell out in a week, and we have to look to Denmark for imports?
If anyone from a likely company reads this, please let me be clear: I WILL PAY MONEY FOR A LONGLINE WATERPROOF WARM COAT THAT FITS ME AND LOOKS EVEN JUST OK but I cannot find one