Think Per Una has totally lost its way - assuming it originally had one,in addition to trying to induce people to buy naff cardies as modelled by Twiggy. Always find it impossible to imagine their target audience ... Stunned that 29 year olds buy it.
A nice young M and S woman asked me the other day when I was moaning about the choice in our local M and S whether I liked Indigo - I hate it, but have never been able to formulate why quite as neatly as arseandoldlace has done. In fact, it also reminds me of the 70s, but not as much fun.
What about Portfolio - what is that about - all that nasty shiny polyester ??? Have a horrible feeling it's aimed at people in my age group (50+ and beyond) ...
Can occasionally find a good casual piece in Autograph with lots of looking.