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Introducing the new Cadbury chocolate emoticon! Share your chocolate-worthy moments of joy and rate them on the Joy-O-Meter - 1x £200 voucher to be won NOW CLOSED

257 replies

AngelieMumsnet · 17/11/2015 11:09

We’re pleased to announce that here at MNHQ, we’ve worked with Cadbury to create a shiny new chocolate bar emoticon Chocolate Smile

There are many occasions when a MNer may deserve a chocolate bar, and a moment of joy after your DCs have done something you’re particularly proud of may be one of these key moments. The more joyful the moment, the higher it might rate on the Joy-o-meter.

Cadbury say “What we’ve created in partnership with Mumsnet is a fun addition to the MN emoticon family which allows people to share their love of chocolate and how they feel about it. It’s something we feel passionately about in Cadbury and anything which brings people together in the joy of chocolate is a great moment to be embraced. Of course, we prefer the real thing, but who knows where the future will take these little emoticons so let’s wait and see Wink

So, what have your DCs done in the past couple of weeks that brought you some joy? Maybe your DC made you a cup of tea for the first time? Perhaps you’ve finally succeeded in potty-training? Or maybe your DC has done their homework without you reminding them? How would you rate this moment on the Joy-o-meter: 1 to 5 chocolate bars?

Whatever your moment of joy was, we’d love to hear about it!

Share your stories here, and offer a bit of chocolate to your fellow MNers if you like – everyone who adds a comment will be entered into a prize draw where one MNer will receive a £200 John Lewis voucher.

Thanks and good luck Chocolate
MNHQ

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OP posts:
00100001 · 20/11/2015 18:03

It just sounds like Kraft want to get brand loyalty from a young age, by targeting parents

JustineMumsnet · 20/11/2015 18:07

@Seeyounearertime

Do we get entered into the draw for the voucher even if we post negative and cynical comments about Cadbury paying MN a "6 figure sum" and then a month later announces more redundancies for their staff, just in time for Xmas?

To be honest if we refused to work with any businesses that ever made redundancies well, we'd struggle to find many. And (without knowing about or commenting on this particular case) my understanding of large consumer businesses is that cutting your marketing budget in difficult times is often a rather counter-productive thing to do.

alteredimages · 20/11/2015 18:11

Thanks for your response Justine. I did not say that it is inappropriate for MN to partner with a chocolate company. My objection specifically concerns Kraft for the reasons I mentioned in my post.

My DD and I also do enjoy chocolate, just not Cadburys any longer. My further objection to the sponsored thread is because it asks posters to link a DC's achievement with joy and chocolate, reinforcing an emotional link between happiness and eating an unhealthy food. I don't think this is a great idea.

I wish MN all the best and fully appreciate the need to make money. I just feel that the deal with Kraft detracts from rather than adds to the MN brand.

JustineMumsnet · 20/11/2015 18:21

@alteredimages

Thanks for your response Justine. I did not say that it is inappropriate for MN to partner with a chocolate company. My objection specifically concerns Kraft for the reasons I mentioned in my post.

My DD and I also do enjoy chocolate, just not Cadburys any longer. My further objection to the sponsored thread is because it asks posters to link a DC's achievement with joy and chocolate, reinforcing an emotional link between happiness and eating an unhealthy food. I don't think this is a great idea.

I wish MN all the best and fully appreciate the need to make money. I just feel that the deal with Kraft detracts from rather than adds to the MN brand.

Yep I can see what you're saying AI but I think chocolate, in the short term at least, does make you happy (releases serotonin to the brain, iirr). Again, I understand that it's not sensible to eat as part of your daily diet but ever since MN started, MN users have used chocolate buttons as treats (for kids and themselves) so it doesn't feel like an unnatural link up to us.

maureen3733 · 20/11/2015 18:56

my daughter decided to tell me she was proud of me picking her up from school because her mates think i am "cool". i was thrilled

StickChildNumberTwo · 20/11/2015 19:26

Daughter giving her new baby brother cuddles has to be one of the most joyous things ever Chocolate Chocolate Chocolate Chocolate Chocolate

SwedishEdith · 20/11/2015 19:31

Someone left work today and brought in a selection of chocolates and biscuits, And none of them were Cadbury's. That brought me enormous joy!

fifimummy · 20/11/2015 21:35

Gracie got moved up a level in her swimming, and I had to sit behind the glass wall and watch her walk to the deep end for the very first time :O
I was having palpitations!
Needless to say she took it all in her stride...could have done with some Chocolate to calm my nerves!!!!!!

CHERYLPEARSON · 20/11/2015 21:37

two wonderful parent evening reports that both children are on target and academically are doing fabulous. Proud of them both, especially when both teachers said they are well mannered, polite and helpful...joyful that my "manners cost nothing" spiels have proven to work Chocolate

MakeTeaNotWar · 21/11/2015 12:23

DS finally slept through after a sickness bug disturbed his sleep for WEEKS Chocolate

Marg2k8 · 21/11/2015 17:29

I once won a Cadbury's hamper on twitter. That was Chocolate Chocolate Chocolate Chocolate Chocolate

Clairemike21 · 21/11/2015 20:30

Distinction in clarinet , proud mummy

nicholalw · 21/11/2015 20:30

My little one has really embraced pre-school - he is super shy and we were really worried about how it would go but he's been so brave and open to it and while quiet there he comes out chatting about it all so much that it fills me with real happiness. ChocolateChocolateChocolateChocolateChocolate

lhlee62 · 22/11/2015 23:39

My 3.5 yr old saw that my almost 2 yr old was a bit upset so she went off by herself and found her favourite cuddly toy, she handed it to her sister and said "don't cry, here's bunny, does that make you feel better? the reply "yeah". It made me feel so proud.

pixelwife · 23/11/2015 22:23

My son is in year one at school and his reading skill has come on immensely. He turns 6 tomorrow and is already at the reading level of an average 7 year old. I'm super proud Chocolate Chocolate Chocolate Chocolate Chocolate

ha2el · 24/11/2015 18:56

It's the simple things in life. Like emptying their own bin in the bedroom! [Chocolate] [Chocolate] [Chocolate] [Chocolate] [Chocolate]

Aethelfleda · 24/11/2015 19:37

My DD2 used a CBT method with me after a long haul with bedwetting (since we moved house over 2 years ago) and she's now totally dry at night: I am over the moon for her and so pleased she's managed it.
ChocolateChocolateChocolateChocolateChocolate

KittyKat88 · 24/11/2015 23:06

My DD2 has really struggled with her speech. She turned 3 in August, but it was only last week that she was finally able to say her own name!! To see the look of delight on her face when she says her own name fully deserves a 5 'bar' cheer!!! Chocolate Chocolate Chocolate Chocolate Chocolate Grin

Cocacolaandchocolate · 25/11/2015 11:34

My 11 year old made me a cup of tea yesterday. It was lovely. He said you look like you had a busy day.

TracyKNixon · 25/11/2015 16:45

Becoming a mum was magic!

sofieellis · 26/11/2015 14:22

My DS3 really struggles with hi handwriting, but passed a handwriting test at schol this week. He's been working very hard, practising at home every night, so he definitley deserves a reward. Chocolate Chocolate Chocolate Chocolate Chocolate

angiehoggett · 26/11/2015 15:19

Babys first everything is a smile and chocolate moment for us! chocolate chocolate chocolate chocolate chocolate

SuzCG · 27/11/2015 10:31

My daughter has been given the main role in her school Christmas Play and on Wednesday this week she finally cracked it and got everything right - lines & songs! If she does this next Friday on the day it will definitely be a chocolate bar, moment of joy!!

badgermum · 27/11/2015 13:20

My teenage son who has struggled with English during his Key stage 3 finally brought home a letter informing us that he is moving up a class in English and achieved a great result in his last mock tests so that deserved a box of Cadburys Heros for us to celebrate with

mwatmough · 27/11/2015 17:48

Our little one has started saying uh oh, he must have picked it from his favourite film. It was very funny 10/10