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Introducing the new Cadbury chocolate emoticon! Share your chocolate-worthy moments of joy and rate them on the Joy-O-Meter - 1x £200 voucher to be won NOW CLOSED

5 replies

AngelieMumsnet · 17/11/2015 11:09

We’re pleased to announce that here at MNHQ, we’ve worked with Cadbury to create a shiny new chocolate bar emoticon Chocolate Smile

There are many occasions when a MNer may deserve a chocolate bar, and a moment of joy after your DCs have done something you’re particularly proud of may be one of these key moments. The more joyful the moment, the higher it might rate on the Joy-o-meter.

Cadbury say “What we’ve created in partnership with Mumsnet is a fun addition to the MN emoticon family which allows people to share their love of chocolate and how they feel about it. It’s something we feel passionately about in Cadbury and anything which brings people together in the joy of chocolate is a great moment to be embraced. Of course, we prefer the real thing, but who knows where the future will take these little emoticons so let’s wait and see Wink”

So, what have your DCs done in the past couple of weeks that brought you some joy? Maybe your DC made you a cup of tea for the first time? Perhaps you’ve finally succeeded in potty-training? Or maybe your DC has done their homework without you reminding them? How would you rate this moment on the Joy-o-meter: 1 to 5 chocolate bars?

Whatever your moment of joy was, we’d love to hear about it!

Share your stories here, and offer a bit of chocolate to your fellow MNers if you like – everyone who adds a comment will be entered into a prize draw where one MNer will receive a £200 John Lewis voucher.

Thanks and good luck Chocolate
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AngelieMumsnet · 18/11/2015 14:27

@BewitchedBotheredandBewildered

Sorry to be a downer on all your lovely moments but am I right in saying that this is the first commercially sponsored emoticon on mumsnet?

If it is, I would like to know if there is a click rate for using it.

To confirm, this is the first commercially sponsored emoticon on MN. We thought it was a good fit with the MN talk boards as chocolate is something often offered on the boards, and since we have lots of work planned with Cadbury over the next year, they were happy to help with the development of it. There's no click rate paid to MN. So do feel free to use it wherever you feel it's needed - at no cost to Cadbury, yourself or Mumsnet. Smile

MNHQ

JustineMumsnet · 20/11/2015 17:57

@alteredimages

This is the first time I have felt properly fucked off with MN. I am not playing this game.

Maybe it is my fault for forgetting that MN is a business and not just a parenting forum, but I fail to see how any halfway responsible business, whose members have been integral in building up a brand and a deserved reputation for plain speaking and honesty, would engage in a tie up with a company such as Kraft who behaved downright dishonestly in their takeover of Cadbury's, screwed over their workers and destroyed the product that so many of us loved.

This is in addition to the weirdness that is a parenting forum which aims to support good parenting and publishes parenting books and healthy cookbooks seeing fit to encourage an association in the minds of young children between a fat and sugar laden snack and happiness. Emotional eating anyone?

So one Chocolate for amusement at how crap Cadbury's market research is given how they have been slated on here and another Chocolate for chocoholic DD spitting out the last Cadbury's chocolate bar she tasted.

Hi Alteredimages,
Sorry you're fucked off with us.

Yes, MN is a business. We need to raise money or we couldn't possibly run this site for free (Although, it's true we did for about eight years with minimal advertising but as some might remember in those days it was a lot less busy/demanding). Nowadays we need lots of staff - Tech, community team, content, admin etc and we need to pay them and pay for the servers and the app development and the security firewalls etc.

Largely we do this via offering advertising and insight opportunities to commercial brands. Our partnership with Cadbury's is a year-long and includes product tests, sponsored content, video, display ads, sponsored threads, sponsorship of Blogfest and the recruitment of a panel who will be called upon periodically for different research activities and testing opportunities.

A good portion of what we're planning involves Mumsnetters giving feedback - clearly Cadbury's want to hear what we think - and obviously they are going to do so, which broadly I think is a good way for us to work in partnership with brands. (It's worth pointing out though that a rough analysis of Cadbury's mentions over the last three years shows that while obviously there are folks who are very annoyed with recent changes there are plenty who clearly are still Cadbury's fans/ consumers.)

Mumsnet is very much a site for adults, not children. I don't agree that partnership with a chocolate brand is inappropriate, in the same way as I wouldn't think partnering with a wine producer was. And indeed it's never been proposed by MNetters that we should not work with brands like these. No one is suggesting here that chocolate is a necessary part of a healthy, balanced diet. More that it's one of life's pleasures. But obviously, sadly, not in this case for you, or your daughter.

MNHQ

JustineMumsnet · 20/11/2015 18:01

@Wagglebees

So is this only for people with DC then? The many MNers who don't have children can't enter? Is that right? Seems a bit off to exclude some of your users tbh.

Hi Wagglebees,
I don't think it would be a problem if you could come up with something that gave you great joy, not involving having dcs, we'd be very happy to here it. (I know I would right now Wink Chocolate)

MNHQ

JustineMumsnet · 20/11/2015 18:07

@Seeyounearertime

Do we get entered into the draw for the voucher even if we post negative and cynical comments about Cadbury paying MN a "6 figure sum" and then a month later announces more redundancies for their staff, just in time for Xmas?

To be honest if we refused to work with any businesses that ever made redundancies well, we'd struggle to find many. And (without knowing about or commenting on this particular case) my understanding of large consumer businesses is that cutting your marketing budget in difficult times is often a rather counter-productive thing to do.

MNHQ

JustineMumsnet · 20/11/2015 18:21

@alteredimages

Thanks for your response Justine. I did not say that it is inappropriate for MN to partner with a chocolate company. My objection specifically concerns Kraft for the reasons I mentioned in my post.

My DD and I also do enjoy chocolate, just not Cadburys any longer. My further objection to the sponsored thread is because it asks posters to link a DC's achievement with joy and chocolate, reinforcing an emotional link between happiness and eating an unhealthy food. I don't think this is a great idea.

I wish MN all the best and fully appreciate the need to make money. I just feel that the deal with Kraft detracts from rather than adds to the MN brand.

Yep I can see what you're saying AI but I think chocolate, in the short term at least, does make you happy (releases serotonin to the brain, iirr). Again, I understand that it's not sensible to eat as part of your daily diet but ever since MN started, MN users have used chocolate buttons as treats (for kids and themselves) so it doesn't feel like an unnatural link up to us.

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