Well, no thanks to mumsnet HQ, it was parents who stepped in, parents who probably have never heard of mumsnet (this whole thing was discovered by an american parent). Then the link was sent to a yahoo site where parents who are very politically aware, took action.
Had the website this person posted it on, taken the same action and deleted the link, the video might still be running.
I should add that my phone call to the Dorset newspaper who wrote the story, was the first one they had received about the story, this was almost 2 days after the videos had been shown. I had expected that he would have been inundated by then, but nope, hadnt heard of it. He was shocked by the whole thing. My phone call to the BBC London was also the first they had heard of it.
Americans in general arent aware of our local media and they contacted the department of education and the anti bullying campaign, but not the media.
Had the media not been informed by parents, this incident may well have been "swept" under the rug, nice and quiet. The aftershock of this incident should send a clear message to bullies, at least to the bullies at this school and hopefully will garner more awareness about what our kids face in the schools. I know that the next time my boys school talks about bullying i will be bringing up this incident.