How would founders market a £5-a-month digital home manual service?

[jsecure]

So I had this idea to create the complete manual for your home, as written by you. Where is the stopcock for water, the shutoff for gas and electricity. What rooms do you have in your house and what items are in there, with PDF copies of the instruction manuals. An automatic home contents insurance report. Bills and utilities over time. Stuff like that. The wifi code. Basically your own complete guide to your house.

Everyone I've spoken to (friends and family) think it's a really useful from day one idea, and my wife is really impressed with how it's turned out. But I'm thinking, how do I go about marketing this now? I launched a career helping website which tracks applications for roles, and although that's really useful, it has been a lead balloon in the marketing phase. Clearly people need work, and some people are really struggling. But I have not managed to make contact with those people. We are on opposite sides of the hypothetical river.

This website about your home will only cost £5 a month, so I can't really look to spend £50+ per head acquiring customers. I learned with my last site, it's one thing to make a really amazing product, but it's quite another to market it.

Op doesn't actually want honest feedback, they want a magic solution (customers who want this and would pay the asking price)
Only your own time and effort you're wasting creating this so crack on.

I'm guessing this is the first time you've stepped outside the friends and family bubble and you've now had a bucket of cold water poured all over your idea. It's hard, I get it.

It sucks to get unvarnished feedback on what you thought was a genius idea. But if you're clever and really business minded you'll take the feedback on board and reflect on it.

The problem with using a niche approach as your central business model is you're going to spend a lot of money just trying to find that niche and may not even break even.

Realistically, what do you need in MRR to meet your OPEX ? How long can you operate at a deficit without causing major problems?

I'm actually trying to help you (although I'm starting to wonder why!?) because I've seen so many people just like you and I've mentored a few. It's a hard journey, I do get it but you need to be less head in the clouds and much more business focused. Don't result to sulking teenager mode. Come back with a plan even if it's revised.

Bloody hell, bet you wish you hadn't bothered @BigFootsBigSister

This all sounds like this to me
https://www.reddit.com/r/artificial/comments/1n6g8p8/south_park_on_ai_sycophancy/

I assume this is vibe coded?

What are you using for hosting? Back end? Security?

Think it's funny you came here for answers, got them and are now mad people don't like your idea. Ask your AI how to market it.

Anyone can build anything these days. Hell I could take your post to my AI and build it for the exact specs I need, it has access to my pc and so I wouldn't need to upload half as much to it.

You need to add value, and I don't think your idea does.

Funnily enough, I was actually chuckling when I read that response because I envisioned the tantrum that went with it 😂😂😂

Just watched this, hilarious 😂😆

I'm sorry he treated you with such disdain after you have him genuine feedback.

💖 It's all good. Seen it before, many times. Reality bites.

Good thing it wasn't an investor pitch 😂

Kinda tells you all you need to know really.

I think it's better as a template people can pay a small fee to download and fill in and store themselves. No one wants another subscription and I don't want to pay £60 a year for something that might not change for years on end. When I add up my time and the subscription it's a no go. Don't rely on people who love you giving you actionable feedback or indicative buyer intent

.

And there’s your downfall I think. I hope not as you obviously are excited about your project, but you’re getting free marketing and product development advice here, and listening to very little of it.

‘Only’ £5 a month. What would you be offering for that that I do not get the word document which is where this is currently stored.

i have a local copy which is backed up via the cloud so I see any updates on any device in really time.

good luck with getting £5 per month. These ideas are notoriously difficult to monetise.

“Don’t like the kind of thinking where we question what value do we get from £5/month”.

sorry but this made me laugh out loud.

So you are going to rely on the consumer articulating the value case. Fair enough.

and, how do you keep your product competitive? If you offer a download everything what’s to stop someone else providing the same service as you just a few pence of even pounds cheaper.

How do you build and sustain competitive advantage?

TBH we have a shared email address that we use for anything household so have folders relating to utilities, insurances, cars, payslips and online receipts. It’s a completely free digital space so I absolutely wouldn’t pay to have it all hosted elsewhere. If it’s about UX I’m pretty sure I could ask CoPilot to collate it all into a manual for me. Instruction manuals are all in an expanding storage file. Although I’d normally troubleshoot via Google to get the answer I need rather than trying to find the right page.

FWIW I work in advertising, you need to market a solution not a product.