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Business founders/entrepreneurs

How would founders market a £5-a-month digital home manual service?

101 replies

jsecure · 21/07/2026 06:59

So I had this idea to create the complete manual for your home, as written by you. Where is the stopcock for water, the shutoff for gas and electricity. What rooms do you have in your house and what items are in there, with PDF copies of the instruction manuals. An automatic home contents insurance report. Bills and utilities over time. Stuff like that. The wifi code. Basically your own complete guide to your house.

Everyone I've spoken to (friends and family) think it's a really useful from day one idea, and my wife is really impressed with how it's turned out. But I'm thinking, how do I go about marketing this now? I launched a career helping website which tracks applications for roles, and although that's really useful, it has been a lead balloon in the marketing phase. Clearly people need work, and some people are really struggling. But I have not managed to make contact with those people. We are on opposite sides of the hypothetical river.

This website about your home will only cost £5 a month, so I can't really look to spend £50+ per head acquiring customers. I learned with my last site, it's one thing to make a really amazing product, but it's quite another to market it.

OP posts:
Lionessadmirer · 23/07/2026 19:28

bryceQ · 21/07/2026 21:10

I wouldn’t approach it this way round as your comments will be flooded by people who don’t want it.

start by building some customer profiles of households who would want it. What are their characteristics? What is the use case?

i would build about 4-5 customer profiles. Then when you start talking about it on instagram, facebook groups, forums - you are speaking to your audience with messages that will resonate with them. The channels will depend on the target audience but always start with the value proposition first. Who is this really helpful to?

This is marketing 101 really.

This sounds like good advice OP

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