The new “feature” that automatically creates a link if you type John Lewis, M&S, or presumably other major sponsoring retailers, is annoying and ill thought out.
Its going to have the opposite of the desired effect.
A couple of times now I have clicked on these links, expecting that the poster had helpfully linked to the item they were posting about. However the link is just to the main retailer site. That’s really not going to persuade me to start browsing! It just makes me irritated, and actually a little LESS likely to search for the item in question.