Official Complaint to Mumsnet

[CoconutQueen]

Totally inappropriate enormous vibrator adverts now ALL over Mumnset.

What on earth are you thinking of? Is Mumsnet really that short of cash that they have to stoop this low?

Not to mention the ridiculous woke language ie "people with wombs".

Totally inappropriate on ALL levels.

I know, @AllOutofEverything. I was just saying that the advert's take on motherhood and sex being a taboo is clearly rubbish.

I agree that there shouldn't be sexual content on the main site where you have no choice.

Anyone else want to vote with their feet with me???

Since you are supposedly listening Mumsnet 'vulva owners' has made me LIVIDLY ANGRY this morning. How dare marketing people think it's OK to describe human beings like that? Apart from the fact it's fucking offensive and I don't see the penis-owning equivalent anywhere in the whole of the world, it's clumsy and lazy copy because you could talk about clitorises or pleasure or anything - you don't have to even use that sentence. I do not identify by my vulva and penis owners who identify as women can either buy the product or not based on this advert anyway?

Totally agree OP, I went onto mumsnet this morning and saw huge adverts either side of my screen. Not what I was expecting or wanted. Totally inappropriate

Agree completely.

I'm not a mother but I resent that meaning that I am reduced to a "vulva owner". I am a woman, the same as a mother is.

A hysterectomy doesn't remove your vulva btw!

Exactly how much are you being paid to show this shite?

I thought the idea of adverts was that if a poster clicked on them mn earned revenue. So exactly how much are you expecting to earn? Do you really think anyone on here is going to want to buy from this company? Seriously?

I haven’t seen the advert, but I hope you’re earning a lot from it, because you’re likely going to be losing a lost more if your readers decide to boycott your site over it.

I misunderstood and agree.
I would not care if the advert was in the sex board. People like me do not go there and I assume people who go there would be fine with adverts like this.

Good grief. Has MNHQ been taken over by 20 year old non-binary interns?

Embarrassed for you Mumsnet - and I bet most of our lovely moderators, who have to deal with the fall-out from this, feel the same.

Also, are you really recommending that new birthing parents should use this device INSIDE THEIR WOMBS? Because the tortuous newspeak language implies this and is, frankly, dangerous.

@JustineMumsnet have you actually seen this?

I have just read the nonsense on the Instagram ad again - and what a stupid company it is. At one point, it uses a handshake emoji with the phrase 'tackling taboos together'.
I'm sorry? What taboos? Does this company know what a taboo is?
Women have sex. It's not a taboo. They are not breaking new ground or doing anything amazing. Vibrators have been around for a very long time, and are produced by companies who do not used dehumanising language. I hate everything this company stands for - they are the type to refer to menstruators.
PLEASE NO MORE OF THIS, I BEG YOU!

The point is that it says its for "people with wombs" 🙄

Agree!!

Instead of raising the issue with Smile Makers, why not collaborate with decent companies. Why not support women in prison. Flogging vibrators is not a decent campaign. Actually change women's lives for the better.

How did anyone of us have 2nd, 3rd ect children if sex in motherhood is taboo ? ! Is sex ok before your first child but any sex after that is banned ?!! 🧐
And don’t get me started on vulva and womb owners !! 🙄

It's just such an awful thing to be blared at a new mum really, I'm not sure it's even pearl-clutching it's more:

HEY NEW MUM WHO IS PROBABLY EXHAUSTED AND WORRIED ABOUT ALL THE THINGS YOU'RE DOING WRONG...

GUESS WHAT?

YOU SHOULD DEFINITELY BE WORRYING THAT YOU'RE* *NOT HORNY AS HELL ALSO!

All over the site.

Bonus points for using baby bottles as bullet points also.

The reductionist language point has been covered more eloquently than I could.

"some of the wording" - seriously as PP say read the room.

This is still a women centered site, despite years of attacks. Many users don't use adblockers because the site relies on ad revenue.

When you present a stack of adverts which are sexist, reduce us to bits of biology, don't even get that biology correct - you are just inviting us to step up the adblockers and make the problem go away.

You might want to consider that if you wouldn't sell the male produce to a "penis haver" or a "testical owner" then don't flog the women's version to a dehumanised "random bit of biology which you may or may no thave"

Do we think that was written by a penis owner?

Which was in the, formally hidden, (by Mumsnet) Sex topic.

www.mumsnet.com/talk/site_stuff/4733509-have-some-peoples-hidden-topics-become-unhidden?reply=123582727

Another gem from their site.

To be cisgender or cissexual is someone who's gender identity is the same as the sex they were assigned at birth. Someone with female genitals for example, may identify as a woman and so would be known as cisgender, often abbreviated as cis.

Well said.

Yep, me too.

Glad to say I haven’t seen that ad, but want to add that I have been upset for days about the Mumsnet pinned post about toys in the bedroom, and am annoyed that I can’t hide it. I really don’t want to see that when I log on and it is turning me off the site.

baby bottles as bullet points?

Why not tits, if we're going to be supportive of breastfeeding?

Cheryl has missed the point. Massively. We don't want we to discuss the points with Smile.