Suggestions for further Mumsnet Premium offers

[JustineMumsnet]

We've launched Mumsnet Premium Deals today and have a number of great offers for Premium members including 10% off Bugaboo.com, £100 off Octopus energy when you switch, 3 months free superfast broadband with Zen, £80 John Lewis voucher when you sign up to Admiral insurance and up to £100 off holidays with Holidays Please.

We'd love to hear from current Premium subscribers what further offers you'd like us to go after as well as from anyone who hasn't subscribed but might be persuaded to with the right offer. Please post your thoughts here and we'll do our damnedest to get the most popular partners on board with great offers. Big thanks.

[PaytoLie]

This is my first time on mumsnet in a couple of months now, shocking to see the premium hasn’t been improved much and the offers are shite. Thought they would have sorted it out a bit by now.

[lootsharks]

[quote MichaelMumsnet]@Imissmoominmama thanks for the suggestions, we'll bear those in mind.
@Bluntness100 More features (including filter by OP) are coming soon.[/quote]
I find it annoying that you have made filter by OP a premium feature after many of us who beta tested the app for you tested this feature out and have now had it removed.

[Extracurricularfatigue]

None of those attract me. I don't live in the UK so most of them don't apply to me, and my kids aren't babies any more. I also don't like the idea of paying for fairly basic features.

To be honest, I'm going to be pretty hard to attract as I can get so much free user-generated content that I can't really get my head round paying. I'd like free upgrades on travel!

[mylittlesandwich]

@lootsharks agree, test that it works on the riffraff then role it out to the elite if it does.

[mylittlesandwich]

Roll not role

[allthedamnvampires]

I'd pay if I had a better understanding of (and then agreed with!) what my money was doing. MN is a godsend and needs protecting but please tell us what the money will actually do.

[CormoranStrike]

I don’t have babies or young kids, so please try to tailor some offers for me.

And I hate “fake” offers, where’re the money is off full price only, but a bit of shopping around can win you massive discounts anyway.

I’d like takeaway or restaurant deals, mini breaks or spas and audible deals. Mumsnet £1.99 book of the week would be good.

[ShadowMane]

And I hate “fake” offers, where’re the money is off full price only, but a bit of shopping around can win you massive discounts anyway.

This with bells on

[TheGirlWhoLived]

I think the problem with giving subscribers priority to product tests would primarily be that the people offering the product to test want a cross-section from all walks of society. I would not say every case is the same but I would assume the majority of Mumsnet premium subscribers have a fair amount ‘spare’ at the end of the month, and I would presume to be on a ‘higher‘ income.

I would think that companies would like information from this bracket, but also from the bracket below that don’t have a lot spare at the end of the month, but their product is THAT good that it would be worth budgeting for IYSWIM?

I would absolutely love to subscribe to Mumsnet premium, but it’s either that or Netflix for the kids, and I know which keeps them quieter

[Veronicat]

I would not say every case is the same but I would assume the majority of Mumsnet premium subscribers have a fair amount ‘spare’ at the end of the month, and I would presume to be on a ‘higher‘ income
This is what I don't understand. No or fewer ads for premium members who can afford to click through and buy the products leaving full ads for the people who can't afford to buy the products.
That's not the best marketing idea I've ever heard 😕
The ability to part quote would be good. Every other forum I'm on can do that and have done for years.
The two tier membership doesn't sit easy with me.

[ShadowMane]

I said when this first came out, I only use the forums, and there are many out there. We are the content and we are what most of us are here for.

I'm not interested in blogs, or written articles - mumsnet best of (advertising) and daily roundup (should at least be automated, and if not, its not really needed)

Make your staff base smaller .


How does www.moneysavingexpert.com/ make money? and you're not?

[MarshaBradyo]

I wouldn’t sign up for any offer, and it seems some are generic.

I find the deluge of offers around enough noise as it is.

[Isleepinahedgefund]

I think premium needs to be really different from the free version for it to be worth paying for. I don't care about discounts and offers and I certainly wouldn't pay for it that - I'm sure I can find plenty of deals on the Internet should I need them so using that as an enticement isn't attractive to me (or more people I would imagine)

I also don't care about ads - I've never really noticed them and I bet the vast majority of people don't either. Also it has to be NO ads not LESS ads surely?

The USP of Premium has to be better/exclusive site functionality. Filter by OP will be for everyone, why? Why not save all those features that everyone moans about not having and make them premium features? Edit button, filter by OP, filter by user, and members only boards.

[Minniee]

I never read the daily round up or any blogs.

[00100001]

Poll creation. Proper one, not just the AIBU one.

Edit function, limited by 30 minutes (or whatever time)

Premium only board

Ability to turn off further comments/close thread.

Premium only competitions

[00100001]

Partial quoting

[00100001]

Your offers are easy to find and beat.

For example, 20% off bugaboo
www.naturalbabyshower.co.uk/collections/bugaboo-special-editions

[ElizabethMainwaring]

I notice that bugaboo has 10 per cent off all first orders.

[MarkRuffaloCrumble]

I wouldn’t be persuaded by discounts and offers - I’m the type of person who sees a voucher code, thinks “ooh I’ll have a look at that” then spends £50 on the site and forgets to add the voucher code at checkout

I would say that your best bet for making money is to streamline your staff, scale the whole thing back to what it used to be and offer a decent competent site with a working search function, filter by OP, partial quoting etc and leave all the ads in place.

That way it will be a pleasure to use instead of frustrating, and it will benefit ALL users, not just the ones with spare cash. I’m not poor, but I am on a low income, receiving tax credits. I pay for Netflix and Amazon as they benefit the whole family. I could easily afford £50 a year or whatever it is, but I wouldn’t pay it.

One of the main reasons is that I spend a lot of my time on the feminism board. We have been gagged and banned in droves on there for not kowtowing to mouthy activists.

If MN wants to be successful I would suggest standing up alongside JKR and others like her and saying “we stand for women, we won’t be silenced, the emperor has no clothes” and be central to the discussions happening all over the place at the moment. The worst of it has passed - it’s a good time to be vocal, as you’ll no longer be a lone voice. That would show absolute faith and solidarity with your CORE users, and show that the whole “it doesn’t cost anything to just be kind” bollocks has gone too far. Women don’t need to be quiet and be kind, we need to shout and be honest.

[PerditaProvokesEnmity]

and members only boards.

That would be a way to make me leave. The whole point of the site is that "we're all in this together". One meets and converses with such a wide variety of people - and everyone's voice is (or should be) equal. How on earth would it work - either the premium board members would abandon the commoners' board, or they'd be casually dropping into main board conversation titbits from the elite room and making everyone else feel unwashed. Please don't do this.

I would suggest standing up alongside JKR and others like her and saying “we stand for women, we won’t be silenced, the emperor has no clothes” and be central to the discussions happening all over the place at the moment. The worst of it has passed - it’s a good time to be vocal, as you’ll no longer be a lone voice. That would show absolute faith and solidarity with your CORE users, and show that the whole “it doesn’t cost anything to just be kind” bollocks has gone too far. Women don’t need to be quiet and be kind, we need to shout and be honest.

This.

[SunshineCake]

......if I use a name change on a thread then for whatever reason then for that thread to "remember" which username I posted with and to default to that username on that thread to prevent any name change fails (would stop people sockpuppetting too).

This sounds great in theory and offers some protections but if you are a sock puppet I'm not sure how it would go..

[BankofNook]

This sounds great in theory and offers some protections but if you are a sock puppet I'm not sure how it would go..

It would mean trolls couldn't post as multiple users within the same thread if the initial username used was then locked for/to that particular thread.

[FridayNightAtTheBronze]

Those discounts are all available elsewhere on the Internet.

I just purchased Disney Plus for almost the same price and the value for money vs Mumsnet is incomparable.

If you need money to keep running then I would just say that. Many long term members are willing to donate. But dressing up a 'Premium' service as value for money when it's clearly not is insulting.

Mumsnet Premium would need some seriously good features to be considered value for money, given that the members provide the content.

[LemonRedwood]

I would quote Michael's post but I can't because he already quoted someone in the post I want to reply to. But hey ho.

Michael says Hi @SciFiScream Using the app with Premium means you won’t see any ads

I would like to point out that there are no ads on the app without premium either. So while what Michael says here is true, it's not exactly a premium feature.

[seenbeensbean]

There are ads with the app, i got this one just now