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Original poster

Undeclared affiliate links

2 replies

00100001 · 20/04/2020 06:45

Why am I seeing undeclared affiliate links, like Disney and Boden???
That's breaking ASA rules, surely?

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MNHQ

LilyMumsnet · 21/04/2020 17:14

Hi OP

Thanks for getting in touch!

We're really keen to look into this for you - please can you provide some screenshots of what you mean?

MNHQ

JustineMumsnet · 22/04/2020 09:33

Thanks very much for the question, 00100001. It is definitely not our intention to mislead regarding affiliate links - we disclose the use of them on all content and emails as well as including some more information in our terms of use (www.mumsnet.com/info/terms-of-use).
We've been looking again at the IABs guidance (www.iabuk.com/) on native adverts and the intention is to leave the user in no doubt that ads are ads and whilst I think most users would understand this, I agree we can make it even clearer - so we've now added "Promoted by Mumsnet" text to all our in house ads. Thanks very much again for raising this.

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