They didn't post the thread (I presume!) but that is the official @MumsnetTowers account tweeting it for clicks, inviting randoms from twitter to come and enjoy a rage and disgust fest against pregnant women who, for whatever complex set of reasons, have been unable to quit smoking.
I am so angry about this.
They're bending over backwards at the moment to make MN a welcoming place for arsehole transactivists from twitter - introducing convoluted new language rules and a special 3 strikes and you're out rule, just for that topic.
But when it comes to one their core demographics (probably the core demographic for new sign ups) - pregnant women - they have no shits to give.
It doesn't take a year to sort out someone to do a webchat on a basic public health topic. I don't believe they've approached anyone.
Pregnant women who smoke are far more valuable to MNHQ as salacious click-bait than they are as members looking for support. They have this in common with gender critical feminists on this site:
'Hey Twitter, come and pour scorn and hate on these disgusting pregnant smokers!'
'Hey Twitter, we have T*s! Come and goad them and don't hesitate to report them if they say the wrong words!'
I'm not daft, I understand how sites like MN work. I understand we are the product. The success of this business model relies on not making it so bleeding obvious to the product that we are the product.
@MNHQ you are part of the problem. Stigma is a huge barrier to pregnant women seeking support to quit smoking. You are actively ramping up the stigma while doing completely nothing to help.
From here: our overarching aim is not the pursuit of profits. We are independently owned and we endeavour to conduct business in an ethical manner.
You are not conducting your business in an ethical manner. You are prioritising clicks over the wellbeing and health of women and children.