Yes, the name irritates me immensely too.
The Facebook and Twitter crap cluttering this up reminds me of anover anxious mother offering all sorts to a fussy toddler.
What would you like? Biscuits? No? Yes? And cheese? What about a little bit.? And oooh, here are some sausages. You luuurve those! Now... drinks. Orange, apple, Ribena, smoothie? Which one babes?'
Why do we assume choice equals quality? It doesn't.