It seems to me that we are being spied on by the SWs. I imagine their meetings going like this:
SW1 “great new plot line about the Ambridge Environmental Endowment SW2, well done”
SW2. “Yes, I think it will be a good way to deliver a slab of money to one of the Archer clan and then we can let how their new found wealth affects them and drives Emma nuts”
Archers summer intern “according to Mumsnet it wouldn’t be possible to set this up just for the family”
SW2 “damn...oh well, we’ll have a scene where Emma convinces Peggy to open it up to everyone but Pip will still win. Everyone loves Pip.”
Intern “everyone on Mumsnet hates Pip and throws things at their radios when she speaks.”
SW2 “then Adam can win, he’s harmless and the money will help with the baby”
Intern “Mumsnet says they would have to spend all the money on the project”
SW1 “shit, hadn’t thought of that. Maybe we can just ignore the whole thing, nobody will notice.
Intern “Mumsnet keep a list of all the times you’ve done that. And they’re close to figuring out that the Shula actress is blackmailing you all about what happened at the Christmas party, you’re going to have to have an episode without her soon, even if it means people finding out about the pudding incident.”
SW1 “no way, Shula has to stay at 85% of all episodes”
SW2 “maybe we can go back to Toby making gin from whey”
Intern “apparently that’s quite difficult, some chemenger person on Mumsnet says Toby couldn’t do it with just a bucket and a funnel like we said. She also said it was time we heard from Brian again for some light relief”
SW2 “Brian... good idea, let’s give him one of our funny sexy scenes to do, everybody loves a willy joke”.
Intern “actually, about the bum and willy jokes...”