There's another 'scam' going round in one of the areas I'm looking in. Houses marketed at far less money than expected, aimed at those 60+. They seem to be targeting boomers who are trying to affordably downsize.
The same property (this is one example, of which there are many) is listed at 299k for normal buyers, 201k for over 60s, same particulars, photos, floorplans. Two separate listing entries with two different agents.
Here's some of the feedback from Trustpilot:
Feedback 1, home seller
Listed my property without my knowledge at far below market price. I don't care if this is part of their "scheme" I've never heard of them nor given them permission to do so and the multiple adverts with different values created confusion about my propert and may have affected interest. I will be exploring legal action and I can see I'm not the only one.
Feedback 2, home seller
Absolutely shocking they advertised my house without asking . It was on with another agent and they listed it. It looked it was less than the actual sale price due to the way they operate. Complete cowboys. Please beware they should not be doing this without consent. I will be seeking legal action.
Their reply - Feedback 2 - basically, 'you didn't read the particulars'
To explain why you saw the advert, we have partnerships with trusted Estate Agents across the country and they can offer their vendors (you) a free, optional, second listing on property portals such as Rightmove.
This [redacted] listing is detailed in the vendor agreement with your agent and the service is called ‘[term that means nothing]'. You can opt out of [term that means nothing] at any time by reaching out to your estate agent or [scam firm].
They then go on to explain the homeseller still gets all the money.
Feedback 3, home buyer
This company is truly evil. They exploit the vulnerable by offering a very unattractive deal to people who don't know what signing up to them means. My mother thought she was signing up to a home for life when she contributed £225, 000 towards a £275,000 property and is now only entitled to 30% of the value and has been converted into a life tenant whilst her freehold was sold to an investor. Beyond disgusting. We are trying hard to extricate ourselves from an onerous, extortionate contract. Stay away if you value your estate.