@LondonGirl1992 I think alot of it depends on your lifestyle ... we decided fairly early on that we wanted a moses basket and swing for downstairs as due to having other children I felt I needed somewhere safe downstairs to place baby if needed.
Also hoping to buy a tripp trapp chair with newborn set, again for use in the kitchen / dining room so baby is higher up but safe.
Clothes - you really only need the basics but might be an idea to get a couple of different sizes as all babies are different.
Feeding essentials- depends on your hoped for method, but muslins / bibs might be an idea either way.
Bedding and blankets.
Towels - you dont need special hooded towels but might find them useful for wrapping baby up in to start with after a bath.
Bath seat / baby bath - we have always found a bath seat in the main bath so handy rather than trying to hold a wriggly slippery baby so that was one of our first purchases but again some say a waste of money.
Toiletries & Nappies etc - we are having a changing mat with a caddy downstairs with a spare set of clothes plus nappies etc so we can change downstairs.
Things like a sling / carrier depending on your choices, it might be an idea to wait untill after birth to see if you can find a local sling meet to try different styles before you buy.
There is so much pressure to have everything but apart from the essentials alot you can buy as you go and decide what works for you.