Why is it so hard to find?
When I was last pregnant in 2007 you could get it in the big high street stores, especially if you were in a city like Birmingham - Topshop, New Look, H&M, Dorothy Perkins etc all had maternity clothing in store.
For some reason, I thought this would be even better all these years later, but I was in Birmingham recently and none of the shops stocks it in-store, it's all online only.
If you need to buy something, where are you meant to go? I am truly puzzled by its disappearance!