purple their stomachs are tiny at the moment so they don't take in much at each feed which is why they feed so often. If he is not finishing the breast try to express what's left so your body knows to keep producing more as it is a feedback loop. If the breast is not emptied each time then your production will decrease/not increase to meet his needs as he grows. Is he having wet and dirty nappies? That's key to knowing if he is getting enough.
Try getting him to feed before he gets really hungry so waking him earlier like you said before to try and avoid that frustration/stress cycle for you both.
Breasfeeding is hard to start! You are not alone and it's not this magical "natural" thing that just clicks, it's got to be learned and it's a steep learning curve. So well done mamma for trying and sticking to it so far!!
Keep using the cream, nipple shields may also help and express some milk onto you nipples and leave them out to air dry as much as possible.
Latch wise- try tickling his top lip with your nipple to get him to open his mouth nice and wide. Nipple wants to be at the top of his mouth so he can take a big chunk of breast from underneath.
Try some different positions too, we all think of the arm cradling position but it may not be the best one for you both.
Sometimes lying down to feed is easier or holding baby like a rugby ball tucked under your arm.
I read an article a while ago about why infants favour left side, and adults favour carrying to the left but I can't for the life of me remember the conclusion now.
Some breastfeeding helpline numbers for you -
National Breastfeeding Helpline – 0300 100 0212
Association of Breastfeeding Mothers – 0300 330 5453
La Leche League – 0345 120 2918
National Childbirth Trust (NCT) – 0300 330 0700
And if you can get out to a clinic or get a consultant to come to you that will help as they will be able to watch you feed and give you tips on what to adjust from there.
If you are not fully emptying your breasts do watch out for mastitis and if you think you have it see you gp as it can get nasty quickly, symptoms -
a red, swollen area on your breast that may feel hot and painful to touch
a breast lump or area of hardness on your breast
a burning pain in your breast that may be continuous or may only occur when you are breastfeeding
nipple discharge, which may be white or contain streaks of blood
You may also experience flu-like symptoms, such as aches, a high temperature (fever), chills and tiredness.