People smugglers are offering migrants a discount for crossing the Channel if they film their journey so it can be promoted on social media.
Migrants are encouraged to film the journeys and then post them on TikTok, Snapchat, Instagram and Facebook in order to lure others into making the dangerous crossings.
In return, they get a cheaper crossing as the footage boosts business for the smugglers.
The new tactic was revealed by Paul Brisley, from the National Crime Agency (NCA), which has been taking down the social media posts in an attempt to stem the crossings.