Do you pronounce the word....

[ILookAtTheFloor]

"Value"

as.....

Vow-yoo.

I'm daughter says it like this and it makes my heckles rise. I've noticed the Tesco advert voice over woman also pronounces it this way! I can't explain why I dislike it so much.

No, it’s Val yoo.

No, I’ve never hear it pronounced that way. I say val-you.

No, I pronounce it val-you

Val-you

I also pronounce it with the L that it definitely has.

It’s Val-you

Vow-yoo is for the thick

No because there is an L in it!

There's an actual advert with the word Value mispronounced?

Thank you!!!

Please someone tell me they have also noticed this incorrect vow-yoo being said?

Yes the recent Tesco adverts, the one about the blue token scheme for example.

Lots of morons speak like this in Essex.

Vow yoo sounds like the yelpy sound a dog might make if you stepped on its paw. I have never heard a human make that sound.

Definitely val-yoo.

We're from Essex, perhaps this is why my daughter says it this way! I've not noticed the regional connection myself.

I say val-you

I'm saying vow-yoo out loud and I sound like Frank Spencer or someone along those lines.

It's vall-yoo for me.

It's an instant identifier for London and the home counties. Like miwk, Awdi etc. Michael Portillo does it beautifully.

You mean, it makes your hackles rise.

I stand corrected.

No, the L should be audible. It's not a W sound.

Yes, this is TOWIE speak.

VAL yoo

It is a soft W sound in the way that the daughter pronounces it. There is no central authority to how words should be pronounced.

Yes, I do.

It's called l-vocalisation and is a feature of several accents. You can read an explanation of it here: http://dialectblog.com/2011/05/26/the-trubbow-with-l-vocalization/

Almost as bad as those people who pronounce "Towel Rail" as "Tao Rao".

Just lazy speech, and sounds chavvy.