Formula manufacturers have several manipulative, insidious campaigns currently:
There is one about 'not judging mothers' (complete with influencers, hashtags, t-shirts etc etc)
They have 'new mums support clubs' which pretend to support breastfeeding, but keep on about giving it up.
They produce 'follow-on milk' for babies over 6 months, which is completely unnecessary and is not recommended by any medical opinion. The sole reason for making it, is so they can get around advertising regulations which prevent them targeting breastfed babies under 6 months. They use similar packaging and market it as 'moving on' from breastfeeding. Totally unethical.
Formula manufacturers used to train midwives and doctors into getting mothers to use bottles. They used to give samples because if they get mothers to reduce suckling, their supply dries up and they are forced to buy the product.
They even suppress information about safe bottle feeding techniques because if everyone stuck to temperature and humidity guidelines, it would be too much of a hassle for consumers.
And all those slogans that people find so catchy, like 'fed is best' and 'you're doing great' ?
Straight from the ad companies! Men in offices pretending to understand what it's like to be a new mum, while actually sabotaging the free, safe way of feeding babies naturally.